At some point in your life you will most likely meet a life disruption and that’s when you need to remember to turn your life disruption into opportunity.
What does disruption mean in this case? A business disruption would be the termination of employment or the closure of your business. A life disruption could be a divorce or a death in the family.
My Disruption
I had a very successful 20 year career as a Certified Public Accountant, “CPA”, providing financial reporting services to my clients. I had a beautiful home along the coast of South Orange County, California. Sure I worked a lot of hours, but I enjoyed providing value to my clients, lived where I had always dreamed of living and had my retirement years planned for.
Then in 2009 I had drained all my financial resources and was facing foreclosure due to a bad ski accident followed by the 2008 economic crash. I was suddenly faced with the need to find alternative work or recreate myself in a business that would allow me to pull in an income stream.
Opportunity And Purpose
Although this was a very devastating period of time for me, this disruption in my life and career actually ended up being a huge blessing for me. This break in the economy and my career provided me the opportunity to find my purpose, to help people brand themselves while creating multiple streams of income.
The Comfort Zone Crutch
Because the comfort zone is comfortable and the idea of change brings an inherent degree of uncertainty and fear, we will cling to a job, a career or a life situation, or relationship, much longer than we should. However, if we are lucky, the Universe will give us a shove to get us moving again in the right direction.
Find Or Create Your Opportunity
Disruptions can be unwillingly placed upon us or we can courageously step out and place them upon ourselves.
If you are faced with a sudden disruption in your life or career look at it as an opportunity to start living the life you were intended for! You may want to consider home business opportunities. This allows you to have the best of all worlds and create an income that pays you residually for years. This type of income also answers the retirement income problem many people are currently facing.
Work related stress leads to mental, emotional, relationship and physical health problems. If you feel unhappy or unfulfilled at your current job you may want to consider starting a business on the side or developing your skills for an alternative business or career. Once your preferred business takes off then you resign from your primary job.
Create And Monetize Your Personal Brand
You are your own unique brand. There is no one on this earth quite like you. However, there are many people out there who share your interests or who would pay you a premium for your professional services or for your referred resources.
Personal and professional branding uses attraction marketing to attract your desired audience to you. By branding yourself and holding yourself out as an authority to your desired market you can create multiple streams of income part-time or full-time. Or using professional branding to pull away from the crowd and land that dream job!
Build Your Personal Brand
To build your personal brand you share information on social media groups and your profile about those things that are important to you, those things that you are passionate about or that provide solutions to people’s problems. I have written more on personal branding in my blog post, Personal Branding Tips For Success.
Build Your Professional Brand
Your professional brand takes your resume to the next level allowing your audience to truly get to know who you are, your experience, your passion and what you stand for. Your branding strategy includes:
- Soar with your strengths
- Weaken your weaknesses
- Tap into your values
- Pursue your passions
- Define your purpose
- Establish your authority
- Highlight your causes
- Video marketing allows your audience to know, like and trust you
- Build your brand and make an impact
With my background in as a corporate executive and experience in personal branding and marketing I have helped many professionals land their dream job and even move on to become professional coaches and consultants.
Your potential is only linted to your imagination and hard work. But the rewards are endless and priceless!
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Email: alyciaskousen@gmail.com
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Need help? Do you have a problem you are struggling with? Considering coaching? Just contact me here: Work With Me!
PS: Need help finding your passion? Do you feel like something is holding you back, but you just don’t know what it is? If So, CHECK THIS OUT!
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